A most important thing in a brand for a business is that it starts looking out and for green pastures to create a good website design. Web design may pull you up or down in a competition, so design matters a lot as it reflects you and your business brand. It also reveals your potential customers and clients feeling.
This is important as a website is like a storefront and so its contact points are the brands that are in the storefronts. Making a bad impression means, you lose potential conversion. Thus, making a great impression is important to a business.